HomeBody app showcase mosaic


HomeBody is a fitness app with videos and resources for home workouts and training programs.

There has been a surge of new users who are trading in their gym memberships for working out at home and want to help these users find great exercise programs.

They want to create an…

Consolidating staff information from across the main University of Kent website to create a ‘Staff Guide’.


The University of Kent website was devolved into an organisational layout, with each department having its own set of branded webpages. …

Everything is biased and the points don’t matter

Sign post during a sunset
Photo by Javier Allegue Barros on Unsplash

As 2020 has not been afraid to point out, we human beings are not as rational as we might think. Our brains are designed to to make quick decisions rather than always analysing facts. This is where cognitive bias comes in (thank you Daniel Kahneman and Amos Tversky, 1972.).


A great way to better understand your users

Female software engineer writes on whiteboard
Photo by ThisisEngineering RAEng on Unsplash

An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a user ‘archetype’ rather than a specific one.

An empathy map is usually made up of four quadrants. …

It’s all about people.

Group of friends hugging in the sunset light
Photo by Helena Lopes on Unsplash

A persona is depicted as a specific person but they are not a real individual. They are synthesised from observations of many people and are used as a way to model, summarise and communicate user research.

One thing to ask yourself throughout their creation: how can I make these more…

And when to do them

Colleagues chatting by a window
Photo by Christina @ wocintechchat.com on Unsplash

User Interviews are used to get qualitative information from existing or potential users.

Why do them?

Do user interviews if your question or problem needs further exploration or you need insight into how others relate to your topic.They …

Now that you know what they are, let’s make them GREAT

Scrum Board
Photo by İrfan Simsar on Unsplash

We know what makes up a Journey Map but a great one needs more than just all the right elements. Great Journey Maps should be based on well-defined goals and reliable research. …

You’ve heard it is important… but what is it?

Printed sticky notes glued on board
Photo by Daria Nepriakhina on Unsplash

Journey Mapping is the visualisation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from the original engagement to the completion of their goal.

Why is it useful?

It aims to provide a holistic view of the customer’s experience by uncovering pain…

Person using laptop
Photo by Glenn Carstens-Peters on Unsplash

You can still have fun interactions such as turning the placeholder text into the field label, but it should still be obvious which labels and fields go together. Keep accessibility in mind.

Number-only fields should not pull up the main alphanumeric keyboard.
Date fields should make it obvious which date…

Getting the most out of working from home.

Turned on MacBook Air beside black smartphone and black ceramic mug
Photo by Goran Ivos on Unsplash

With more and more countries going on lockdown, you might start to think that you can no longer run the usual surveys/workshops/interviews that help inform your UX strategy for a project. …

Etienne Donzelot

French User Experience Designer based in Kent, UK | He/him

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